Performance Driven Agency
Performance Driven Agency

I don’t know who you are, I don’t know what you want. If it’s a paid link, I can tell you, I don’t have money.

But what I do have is a particular set of skills. Which makes me a nightmare for websites like you.

If you disavow the links, I will not pursue you.


There’s a Bryan Mills in every SEO analyst who comes to life when they see anything going wrong with the link-hygiene of their website.

Let’s not waste anymore of your time enunciating how integral backlinks are for improving rankings and the overall health of a website.

Just like content that makes people stay, a social presence that helps brands slay, link building isn’t just a chore to procure a bunch of links to boost rankings.

If you think otherwise, well, it isn’t good news. At least not for the long run.


Link building has evolved from the age-old ‘link exchange.’ Even more, it’s considered a black hat SEO technique now.

Like we always say, shortcuts in SEO are an absolute cop-out.

‘Building links’ should be to double down on your content marketing efforts so the right people come across what you write and impart value, big or small.

So, help your visitors reach the right content they intend to find. Be it interlinking within your website, or citing externally to relevant sources.

Keeping this very thought close to our hearts, we’ll look at some of the tools you can use which will make this part breezy. Well, strike that. It wouldn’t be that breezy.

These 20 link building tools will help you optimize your content marketing & outreach efforts.

20 Best Link Building Tools of 2021

Let’s sort the best link building tools into different categories, list them alphabetically, cross-reference them based on utility, and label them all using differently colored… wait!

You know what, let’s just group them like how normal people do. (The Monica in me low-key chagrins!)

  • Link intelligence
  • Link prospecting
  • Link prospecting & automation
  • Digital Press Release
  • Influencer Marketing
  • Link Audit

Link Intelligence Tools

Link intelligence or link monitoring tools help you find competitors’ links that bring them traction. In most cases, entering the URL of your competitor’s domain will visually bring you the linking domains which you can potentially target for your website.

Not a direct link building tool, but helps you keep a close tab on your counterparts in the same domain or even a different one for that matter.


Majestic SEO is a link analysis tool that specializes in helping you focus on backlinks and keep a track of them. According to them, the tool is credited to have the ‘largest link index database’.

While it’s counterparts, like Ahrefs, branch out into keyword research & organic traffic analysis, Majestic SEO directs all the energy towards the backlink profile of your website.

Some of the things you can easily gather from this link intelligence tools are:

  • Crawled URLs
  • Indexed URLsTrust Flow
  • External Backlinks
  • Referring Domains
  • Referring IP Addresses
  • Citation Flow
  • Topical Trust Flow
Pricing: $49-$99/month/annually. Full API plan at $399 for agencies. 

Our 2 cents: The tool isn’t an all-encompassing SEO tool. But, again, it lives up to its name of being on the best tools dedicated to backlinks & analysis. For the value paid, the tool is worth every penny you pay.